October 11, 2023

The XI International Anti-counterfeiting Forum 2023 took place on October 5-6 in Saint-Petersburg. This year the event was held under the slogan: “Culture of authenticity. Life without fake, without counterfeit.” The conference is the largest event dedicated to fighting against counterfeiting. As traditionally, this year the government agencies, the right holders, the legal entities and the trading industry players have gathered, numerating more than 600 participants and our team was glad to share the company’s experience in combating counterfeiting.

During the event the brand-new measures of anticounterfeiting activity in e-commerce as well as offline retailing were discussed. “One of the key elements of our joint efforts to combat counterfeiting is the introduction of a system of traceability of goods at all stages of the life cycle. As part of this work, we must actively move towards mutual recognition of markings. This has already been implemented with our partners in the EAEU on certain items,” - noted Denis Manturov, Deputy Prime Minister of the Russian Federation, Head of the Ministry of Industry and Trade of Russia.

The plenary sessions and conferences were also dedicated to problems of fighting against falsification in a large variety of product segments, including pharmaceuticals, edible products and drinks, tobacco, children’s goods, electronics, veterinary and animals’ goods, building materials, cosmetics, sports equipment, clothing, shoes and others.

The representatives of the largest marketplaces, such as Wildberries, Ozon, Lamoda, Yandex Market and others have shared their experience and the statistics after implementation of the #digital methods against non-original goods appearing on their services. It was also emphasized that the marketplaces and authorities are targeted to enlarging of the goods #nomenclature to be marked.

“It is important to eliminate the source of fake goods, so the we need to close the illegal factories. While the problem of counterfeit trading exists, we use different tools to fight against this. One of the measures we implement is analyzing the customers’ reviews with consequent requesting the documents from the seller in order to confirm the originality of the goods. In case the seller doesn’t provide the papers to confirm the originality, the marketplace blocks the seller with no opportunity to restore its activity”, - said Alexey Dukhanin, the Deputy CEO of Wildberries Russia.

The TKM International Consulting team expresses gratitude to the organizers and the participants of the event, as it gives opportunity to exchange the practical experience with the local and foreign authorities as well as with business players. The Forum highlights the trends and problematic aspects of the industry, helping to work out the contemporary methods of anticounterfeiting activity.


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